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SOLUTIONSYNC GMBH
anthropological consumer/user research firm
SolutionSync is an anthropological consumer/user research firm established to help businesses reveal novel opportunities for growth and create more valuable products and services by addressing socio-cultural aspects, emotions and lifestyle captured through qualitative research methods including ethnography.
Our Services
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Applying an iterative, collaborative process, at SolutionSync we work closely with our clients to address their business needs, starting from rapid appraisals of consumers/user?s current needs, pains and sought-after benefits all the way through concept development, implementation support and post-launch assessments.
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Ethnography and Observation
Observations combined with semi-structured interviews are most useful for probing human emotional and experiential dimensions. | |
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